The Rock The Bells Festival has emerged as a beacon for Hip-Hop culture, where lovers of the genre unite to celebrate its evolution.
To that end, last year, the festival introduced the first-ever Hip-Hop food court. This year, the culinary scene at the festival evolves with the debut of the Food That Slaps Market.
Leveraging the genre's burgeoning investment and deep interest in food and drink, this year's festival partnered with the prestigious James Beard Foundation. They launched a search for innovative culinary entrepreneurs deeply connected to Hip-Hop culture.
The chosen winners, who will be featured at the Food That Slaps Market, include the vibrant culinary concepts of Fly Private Social, Made from Scratch, Soul and Wheel, Backyard Barbeque, and Black Rican Vegan. They’ll be serving up their creations alongside E-40’s Goon with the Spoon, Nas’ Sweet Chick, Styles P’s Juices for Life, Mikey Likes It, Simply Fried, and Bulldog Burgers.
But the Rock The Bells experience doesn't end at food. This year, the festival will also feature the first-ever Hip-Hop bar – the Drinks That Slap Bar, where you can savor Juvenile’s signature Juve Juice, try E-40’s Earl Stevens Wine, or sip on Hip-Hop themed cocktails from Hip-Hop curated brands.