Montefiore Einstein Healthcare has produced a cancer prevention PSA which features Breakdancing, and is narrated by Rahiem of Grandmaster Flash & The Furious 5. The two minute PSA resembles a movie trailer with it's throwback visuals set in Hip-Hop's birthplace of The Bronx. Not until the end of the piece does it become obvious that it's a PSA with the message: "Talented Is Spotted Early - So Is Cancer".

Rahiem holds the distinction of being the only first generation MC to belong to multiple foundational MC crews; The Funky 4, and Grandmaster Flash & The Furious 5. He was also a member of the group Grandmaster Flash, after the original group separated into two factions.

Rock The Bells talked with Rahiem about the PSA, and his participation. "I actually had to audition, and my voice was selected out of 10 other voices, but what helped me nail it were the visuals," he shared. "I watched the video while I recorded my audition and it almost choked me up because it brought back so many great childhood memories! So I felt like the gig was mine before they told me I had it because I lived what they were depicting, so it was a tremendous honor to be the voice of the ghosts of childhood's past".

The PSA follows young dancers in The Bronx, and the influence of martial arts movies on the culture. The dancers move from the streets, to clubs and talent contests as the dance starts to make national headlines. "The New Rap Language" by Spoonie Gee & The Treacherous Three, and "Rockin' It" by The Fearless Four are featured in the piece which Grandmaster Caz of The Cold Crush Brothers also makes an appearance in.

Checkout the PSA above.