Nicki Minaj has announced a partnership with Rap Snacks and is releasing her Barbie-Que Honey Truffle Potato Chips, named after the nickname that her fans have given her (Barbie). The "Anaconda" rapper announced the release exclusively through People magazine. Rap Snacks has previously released chips by Master P, Snoop Dogg, The Migos and Lil Baby and can be purchased at Walmart, Sam's Club and online. James Lindsay, CEO of Rap Snacks said in a release: "Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You're talking about a woman who rewrote the rules of Hip-Hop culture and happens to be a phenomenal entrepreneur as well."

Lindsay continued: "It just makes sense that as a brand disrupting the snack industry , we align to push the bar even further. This is the beginning of a legendary partnership. Nicki is planning to announce the partnership officially at the Essence Fest that she is headlining this year. Rap Snacks also sells noodles and hoodies, and Master P and James Lindsay recently announced their newly formed financial institution called BossUp Bank which seeks to target 63 million Americans who have been refused lending by traditional banking systems.