James Lindsay and Master P’s Rap Snacks has released snacks from Migos, Cardi B, Lil Baby, Boosie, Lil Yachty and Romeo and now the legendary Doggfather Snoop Dogg is the latest artist to collaborate with the brand. When speaking of Snoop Dogg Icon Chips in a post on his Instagram page Master P states: “We are family and there’s enough for all of us to eat. We agreed on a 50/50 partnership and the Snoop Dogg Icon chips are coming soon in three flavors.”

In a promotional video for the snack, Snoop and P munch on Masters P’s Barbecue and Honey Puffs flavored Icon Chip and Snoop excitedly says: “I do million-dollar commercials, but this shit here - let me be the brand ambassador!” As he munches, he continues “I really would eat these. I’d go on 20/20 with Barbara Walters with a bag of [these].”

Concerning the business and community aspect of the product Master P continues “I’m committed to continuing educating and giving our people the blueprint on building economic empowerment. Trust the process. Product outweighs talent, we made an empire with music and now we are making generational wealth with products.

Rap Snacks also sells noodles and hoodies, and Master P and James Lindsay recently announced their newly formed financial institution called BossUp Bank which seeks to target 63 million Americans who have been refused lending by traditional banking systems.