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Al B. Sure! Set To Release His Memoir, 'Do You Believe Me Now?'

Al B. Sure! Set To Release His Memoir, 'Do You Believe Me Now?'

Published Mon, May 5, 2025 at 2:50 PM EDT

New Jack Swing pioneer Al B. Sure has announced his memoir, Do You Believe Me Now, which is scheduled for release on 09/9. On a social media post, he wrote, "There’s an entire journey, before the coma and everything in between, stretching from wonderfully inspiring, to some truly dark and disturbing sh*t that to most would say sound like an Alfred Hitchcock novel. I can’t make this sh*t up. An ambitious kid athlete from $ Earnin’ Mt. Vernon to selling millions of records, traveling the world and then boom."

Al B. Sure is one of the first successful artists on Andre Harell's Uptown Records, ushering in New Jack Swing, a modern version of r&b infused with electronic production and, elements of Hip-Hop. Sure's debut album In Effect Mode produced the singles "Nite And Day","Off On Your Own", and "If I'm Not Your Lover".

Al B. Sure! is performing live at the 2025 Rock The Bells Festival as part of DJ Eddie F's  Uptown Records Celebration with C.L. Smooth, Mr. Cheeks, Father MC, Christopher Williams, Jeff Redd, Donell Jones, Horace Brown, Monifah, and Intro. Get your tickets here!

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