NWA's videos were the introduction to the visuals of the west for many Hip-Hoppers around the country, and later the world. Those videos matched the subject matter of the music. Firearms, police chases and explosions filled the screen on videos like "Straight Outta Compton" and "Appetite for Destruction", while the cover to Ice T's 1987 release Rhyme Pays featured palm trees, the beautiful girl and the drop top ride. Seattle rap icon Sir Mix A Lot's video for "Posse on Broadway" highlighted "the strip", girls, jewelry and cars while Too $hort's 1989 video "Life Is Too Short" featured the Oakland MC in the rougher parts of town, even in a cemetery. The video for "L.A. Posse" by Breeze showcased Palm Trees and a different side of the west, but no one had successfully combined the streets and the party elements of the left in a way that would be inviting to those outside of the region.

Nuthin' But A "G" Thang

The first single and video from The Chronic was "Nuthin' But A 'G' Thang" featuring Snoop Doggy Dogg. The duo collaborated to great success and acclaim on 1992's Deep Cover and "Nuthin' But A 'G' Thang" was the perfect lead single setting the stage for one of the genre's most revered albums, and for Snoop Dogg, one of the most well known rappers in history. Filmed in part at one of the picnic areas of L.A's Kenneth Hahn Park, the video for "G Thang" revealed elements of L.A. that hadn't been seen in rap videos, especially rap videos by so called gangster rap artists. The video starts with Dre scooping up Snoop to hit up a picnic in his 64 Impala. As they journey to the picnic we get a glimpse of L.A.'s all important car culture complete with switches and hydraulics to "make the ass drop" to quote Ice Cube. After the picnic scene that includes food cooked on an outdoor grill by a chef packing a gun in his waist (the juxtaposition of needing protection, even in a recreational setting is interesting) and a volleyball game, the crowd moves to a house party featuring a fridge stocked only with 40 Oz brews and the infamous ending scene where the bougie broad is drenched in malt liquor. Gangsta rap never looked as fun.

Dre Day

"Dre Day", the second single from The Chronic once again featured Snoop Dogg on assist addressing Dre's former business partner and groupmate Eazy E, Jerry Heller and even Miami's Uncle Luke. The backdrop of Dre' Day starts with Dre and Snoop in an empty parking garage, followed by hilarious scenarios of the aforementioned Dre enemies. The video concludes with a huge party in the parking deck. In the middle of the huge crowd of party goers is a bouncing car powered by hydraulics, once again featuring L.A.'s car culture which extends back decades before rap music. These "Chronic videos" were establishing the look and culture of Los Angeles to the world.

Let Me Ride

"Let Me Ride" was the third single and video from The Chronic and like "Dre Day" it was heavily influenced by Parliament Funkadelic. Based on Parliament's "Mothership Connection", "Let me Ride" even features video footage of the late Glen Goines, Gary "Starchild" Shider and Dr Funkenstein himself George Clinton. Snoop Dogg is featured on the hook and appears in the video, officially making Snoop & Dre the dynamic duo of The Chronic. Dre's former nemesis Ice Cube even makes a cameo in the video, which starts with a visual rendition of the hilarious "20 Dollar Sack Pyramid" skit from the album featuring The D.O.C. and Warren G. Virginia's Lady of Rage makes a cameo as well. Visually "Let Me Ride" is a dedication to L.A.'s car culture, and a mashup of the images contained in the previous Chronic videos - partying and cars.

The Chronic peaked on the Billboard 200 at number three and number one on R&B/Hip-Hop. In November of 1993 it was declared triple platinum by the RIAA and it is considered the album which redefined west coast Hip-Hop and revealed the commercial potential of gangsta rap. The videos that resulted from the singles from "The Chronic" ("Little Ghetto Boy" was the last single and video from the album) played a huge role in the success of the project, and defined West Coast living for a generation.