The NFT.NYC conference in New York was full of interesting moments, including one featuring a Snoop Dogg impersonator who looked enough like the rapper to confuse both fans and even a reporter. The man even hired guards to make his act more convincing.

“I’m at the NFT NYC conference again in Times Square, and Snoop walked by, flanked by security,” NBC News reporter Kevin Collier tweeted. “I grabbed his handler, said I’m a reporter, would love a few minutes. The guy said actually that’s an impersonator, legally can’t say it’s him, they hired him to drum up excitement.”

When the real Snoop caught wind of the excitement, his tweeted response to Collier was expectedly comical and simple: "Doop Snogg."

Although he wasn't really in attendance at the event, Snoop (like many other artists) does actually have his hands in the NFT space. Earlier this year, he launched his "A Journey with the Dogg" non-fungible tokens that highlighted his upbringing. He's also said that he plans to turn Death Row into an NFT label.