"In honor and celebration of Hip Hop 50, we felt that the BCC’s catalog of work, contributions and legacy needed to be recognized properly," says Dru Ha, the CEO of Duck Down Records. "Partnering with Rock the Bells was the icing on the cake. Not only did they provide resources, but the indirect endorsement from Hip-Hop Royalty in LL COOL J adds even more credibility to the single, and helped solidify the marketing campaign that will be capped with a full BCC performance at The Rock The Bells Festival.
The video for "Wotcha Call Strength" is directed by David Janoff of Janoff Films, and is set at Forest Hills Stadium in Queens,NY, the site of this year's Rock The Bell Festival where the Boot Camp Clik will also be performing on August 5.
The video will premiere on July 14.