In celebration of 50 years of Hip-Hop, Puma - a brand associated with Hip-Hop since its embryonic days - has partnered with Slick Rick and Puma ambassador Flau'Jae to highlight the influence that the brand has had on Hip-Hop culture according to Global Grind.

In a celebratory video, Rick calls Puma more than just a fabric. "It's more than just a fabric, it's a symbol of artistry, authenticity and our rebellion," he said.

Flau'Jae echoed Rick's sentiments. "There throughout our journey from the streets to the stage always supporting our elevation. It's got swag and versatility and it's smooth enough to keep up with the ambition of those that know they can do it all."

Puma is also celebrating Hip-Hop by dropping new collaborations with Dapper Dan, Slum Village designed by Distinct Life creator Rick Williams, and the Mixtape collection with Alexander John and Roc Nation. Fans can see more by visiting one of Puma's footprint installations:

Atlanta

Boston: PUMA Headquarters

Chicago: 2014 S Michigan Ave., Chicago IL 60616 (To Come)

Detroit: 1533 Winder St., Detroit, MI 48207

Los Angeles: 7951 Melrose Ave., Los Angeles, CA 90046 (To Come)

New York: PUMA Flagship: 609 5th Ave, New York, NY 10017

Toronto: 14 Dundas St W, Toronto ON, M5G 2C2 & 1 Ossington Ave.,Toronto ON,