Snoop Dogg. E-40. Too $hort. Ice Cube. Four names that are forever etched into West Coast rap lore. Four names that are pillars in Hip-Hop, regardless of region or era. Four icons.
Mt. Westmore is the supergroup these four have come together to create, a testament to the mastery of their craft and to the longevity of their careers. As the group preps to drop its new album, fans have been witnessing as these legends of the mic highlight how to move as businessmen and as comrades. And it's beautiful to see.
The camaraderie in Mt. Westmore is forged in decades of friendship and mutual respect. The quartet's candor is evident of just how much these men have accomplished and how well they know how to navigate success and competition. The members of this supergroup acknowledge that they've pushed each other to bring their best ideas to the table; while also giving each other props for keeping it all brotherly.
To put it succinctly: these guys are clearly having a blast.
"When I understood how good of a business decision it was, I didn't realize it was gonna be this much fun," says E-40. "Literally, the first time we walked out on stage together, it just was so far away from work as possible. And we even had to have a meeting about, 'hey, stop fanning out on each other onstage and kind of focus.' We doing the show, do the show because it was that much fun that I'm getting caught up in the show. I'm not even on the show. So that was unexpected for me. I didn't realize that much. It was gonna be this goddamned good!"
“Everything we do—from merch to touring to any appearance we’ve ever made—it’s all been Snoop Dogg, Ice Cube, E-40 big money plays," $hort told ROCK THE BELLS back in August. "As a fan, you gotta understand, this is why we came together is to take our careers...I’m not going to say to a higher level—give it another twist. You see us all out here. Snoop Dogg’s a baby of the group and he’s 50 years old. Whatever we’re doing is amazing for Hip-Hop.”
In June 2022, Mount Westmore released Bad MFs to the metaverse, and it was made available for a limited time on Gala Music. Snoop and Cube introduced at Gala Music’s Galaverse event in Malta, but it was ultimately just a predecessor to the album that's dropping in early Dec. Some fans complained about the blockchain-based platform handling the exclusive release, but it was part of a much bigger rollout plan that's unfolding now.
And the new album is all about these rap OGs reveling in their stature while also offering some much-needed game to an industry that famously trades in youthfulness. This project is about experience and experiences.
"If you play the album in its entirety, it kind of goes along with all of our careers," $hort explained. "Each one of us has a different style, different subjects we on and different type of production. But fans will tell you that all their lives listening to E-40, they learned a lot listening to Too $hort; Ice Cube, [they] learned a lot—[they] learned a lot bumping Snoop Dog and just following Snoop Dog. And I think that the album, even though the first few songs we played kind of just got vibes and shit, whatever talking shit when you listen to the album, it also is just like all our careers. It will teach you some things, it will remind you some things, educate, motivate, all that stuff."
And they've gained an entirely new appreciation for each one's artistry.
"With me, it's learning how each other make hits," says Cube. "Learning how E-40 make a hit and a hook and learning how Too $hort makes his hit songs and Snoop. We've all done songs together, but it's kind of like, man—just send me a 16 and the shit is mixed and it's dope. And he like, 'thank you, man.' But here we were able to talk through songs and really hash them out and hopefully [it can] make me a better artist [from] what I've learned from these dudes on just how to make a hit, how to make a good record, you know. [You] can never get enough of that. You can never be too knowledgeable when it comes to how to make a good song; how to get people motivated and how to make them react. Worst thing you can do to me in Hip-Hop is have a song that just sit there and don't make you have no kind of reaction, no thought, no nothing to just sit there."