In addition to his new RIAA Certifications, Luda recently teamed up with Google for the company's third annual Black-Owned Friday, an initiative that was launched in 2020 to support Black-owned businesses. "As a business owner I am so passionate about supporting Black entrepreneurs and really wanted to celebrate the impact they make on their communities," Ludacris said in a statement. "We’re showing people how to search on Google for Black-owned businesses, and reinforcing that we all have a choice when we search for businesses to support and shop our values.”
Currently, he's set to star in the eleventh installment of the Fast & the Furious franchise, Fast X. Earlier this year, he appeared in the thriller End of the Road, alongside Queen Latifah.
