Ludacris has linked with Google for the company's third annual Black-Owned Friday, an initiative that was launched in 2020 to support Black-owned businesses.
In support of the event, Ludacris released a new single and interactive video "Buying All Black" featuring Flo Milli and PJ. In the interactive video, Ludacris "gamifies" the Google search process and transports to various locations to show the scope and range of Black businesses.