Amid his feud with Gap, Kanye West says he plans to open his own Yeezy retail stores. The issue seems to have started when Kanye found out Gap held a meeting without him, prompting him to share his discontent on Instagram in a string of posts. He accused the company of stealing designs from the YEEZY GAP ENGINEERED BY BALENCIAGA collection and canceling a photo shoot with his kids in Japan.

Kanye then shared his plans to open Yeezy stores in Atlanta. “The Vision will be realized," he wrote in a post. "Let’s start with stores in Atlanta.”

He also shared snippets of a conversation he had with Gap executives. “This is Spartan, this is not celebrity marketing, this is not a collaboration, this is a life mission,” he said. “This is bigger than us. We shouldn’t argue amongst ourselves. But I’m saying I have to go pull that sword out the stone. You either believe me or I’m going to show you. I can either show you facing this way [away from the GAP executives] or facing this way [towards them]. But you’re going to see it.”

Designer Virgil Abloh also came up in the conversation. “You really have to give me the position to Ye and do what I’m thinking or I’m going to have to do what I’m thinking somewhere else because one thing I’ve learned from Virgil is that if something’s killing me, it’s actually killing me,” he said.

After putting a call out for anyone “who has over 10 years of retail experience and is ready to change the world” to contact his team via the comments, Pusha T, 2 Chainz, and more responded with their support. Kanye stamped the issue with a declaration, "The monster(‘s) about to come alive again."