The Decline
The image and usage of the box in Hip Hop remained strong well into the late ‘80’s, but became less visible in the 90s due to a few factors. Although Compact Disc technology existed since 1982, CD players didn’t become affordable until much later, and in 1989 CD’s outsold cassettes for the first time ever. Even though Boom Boxes were manufactured with CD players, Boxes were now much smaller than the gaudy boxes of the earlier part of the decade (some of the bigger ones even came equipped with alarm systems) and there was always an assumption (as incorrect as it was) that bigger was louder. The digital process that Rap records were now recorded with and the digital technology of the CD and CD player lost the warmth that the analog recording process and cassette tape contained. Additionally, the generation that grew up with Boom Boxes had literally grown up. We were driving and we owned cars with sound systems. Carrying a Box was conducive to travel by foot. It could be argued that the car sound system replaced the Boom Box for that generation – proven by the fact that in 1990, one of L.L. Cool J’s biggest songs was “The Boomin’ System” – an ode to the loud car radio.