In the acclaimed video, Kendrick morphs into notables ranging from Nipsey Hussle and Kobe Bryant to OJ Simpson and Jussie Smollett. The song samples Marvin Gaye’s 1976 classic “I Want You,” which Lamar interpolates on the song’s hook. The track gives more insight into Lamar’s latest alter ego, oklama, starting the track with the caption, “I am. All of us,” before he raps from the perspective of many controversial Black public figures in popular culture.
In related news, Kendrick's acclaimed Mr. Morale and the Big Steppers has garnered a whopping eight Grammy nominations; for Album of the Year, Record of the Year and Song of the Year.