“Jay-Z brought by the tape, the cassette tape of ‘Reasonable Doubt’ and he sat in my house, he turned the chair around, and he said ‘Doug, tell me the truth, do you think this is gonna pop?’” Doug remembered. “I played it and I went through every record and I said, ‘Yeah, this is something new. You’re getting ready to do something with this.’ He said, ‘You sure? You really sure?’ I said, 'Yeah.'"
Like Basquiat himself, Hov was never known to conform to the procedural suppositions of what breaking into the industry looked like. “[JAY-Z] didn’t come from the traditional label. He put together some money with his boys and they let it out themselves. Cause the label didn’t believe in what he had,” noted Doug. “He came to my house with Big Daddy Kane. We was in there. Kane was waiting outside.”
In a full circle moment, the beatbox virtuoso recently ran into the “Hard Knock Life” MC and the two reminisced on that meeting from nearly 30 years ago, and spoke on how the game has changed since then.
“Not too long ago, around Grammy time, I’d seen him at the [Beyonce] show and he said, ‘I don’t know if I like Hip-Hop like I used to. It seems like it’s something different about it,’” said Doug. “I said to him, ‘you remember that time when you came by and that tape was there?’ He said ‘That’s what I’m talking about, what’s missing?’ What’s missing in it is people being honest and taking a chance, or taking responsibility in what you say. When you take responsibility you have the ability to respond.”