NBA Hall of Famer Chris Webber has announced the arrival of Players Only — a cannabis lifestyle brand he co-founded with business partner Lavetta Willis. The brand will offer cannabis flower strains, all-natural oil cartridges, pre-rolls, vapes, as well as branded apparel and footwear. Players Only will also include strain collaborations with Raekwon, Quavo, and others.

"We the fucking best!" Raekwon wrote about the collaboration on Instagram. "Michigan we coming! Love."

Webber said that brand is focused on "changing the narrative" around cannabis.

“Players Only is more than a cannabis brand – it’s a lifestyle brand,” he said in a statement. “We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry. We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage — our Michigan family. Much love to Cookies and Berner, let’s go!”

Learn more about the brand on its site.