Kendrick's video for "The Heart Part 5" has been compared to classic videos, with many stating the visual serves as a sort of mashup between D'Angelo's "How Does It Feel?" and Michael Jackson's "Black or White." Over a loop of Marvin Gaye's "I Want You" Kendrick morphs into OJ Simpson, Kanye West, Kobe Bryant, Will Smith and Nipsey Hussle via deepfake technology. AK's black & white video for "Family Tree" also utilizes deepfake technology, and AK morphs into Snoop Dogg, Lil Wayne, Eminem, Jay -Z and, coincidentally, Kendrick Lamar.
AK ends his social media video with the words: "As an independent artist this is the type of shit you have to eat. My whole message is keep goin'. You have to eat shit sometimes, but eventually you'll be alright."