“Last season, I had the opportunity to enjoy several home games, meet Texans fans, spend time with the McNair family and share with them some of the work I’ve been doing within the Houston community,” 50 said in a statement. “When the opportunity to partner with the team at this level arose, I was excited to do it.”
Texans' president Greg Grissom said the organization is excited about the partnership. “We are thrilled to partner with Curtis and his team to offer Sire Spirits to our fans on game days. We share a common goal of giving back to the city we call home, so bringing Curtis on board to present our 50/50 Jackpot on game days was a natural fit. We look forward to the great work we will do together through this partnership.”
On Instagram, 50 announced his partnership with the Texans will extend further, through his G-Unity Foundation. “The Texans’ 50/50 Jackpot will now be presented by my G-Unity Foundation, which empowers children and youth in America’s cities to develop confidence, strength and skills to win in life," he wrote.
Earlier this summer, 50 announced a similar deal between Sire Spirits the Sacramento Kings to become their official premium champagne partner. That partnership also included his charity organization, the G-Unity Foundation.
