NBCUniversal Entertainment & Studious has entered into a multi-year deal with Snoop Dogg and his Death Row Pictures production company according to Deadline. The creative partnership will deliver content across film, television, sports entertainment, and streaming.

Death Row Records has expanded with Death Row Pictures, and its upcoming projects include a biopic about Snoop's rise to fame. The biopic will be written by Joe Robert Cole, produced by Snoop, Brian Grazer, and Death Row Pictures President Sara Ramaker.

“Not everyone has the courage and vision to see what Death Row Pictures can bring to the table," Snoop says of the partnership. "Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home. The Dogg has officially moved into the neighborhood, ya dig?”