Snoop Dogg has joined Neko Sparks' bid to purchase the Ottawa Senators hockey team. Snoop confirmed his involvement in a social media post on Monday (5/1).

"Amazing what Neko Sparks is trying to do in Ottawa," he posted to his 80 million IG followers. "I'm looking forward to being apart of that ownership team. I WANNA BRING HOCKEY TO OUR COMMUNITY."

According to The Athletic, Snoop is one of more than over a dozen investors, including several people of color along with Sparks who have shown real interest in purchasing the team. If the deal is finalized, Sparks would be the first Black NHL owner in history. The Remington Group supported by actor Ryan Reynolds' investment has also shown interest in purchasing the Senators and is considered a frontrunner. The purchase could draw a price tag of $1 billion.

Snoop Dogg has been quite busy for the last year or so making several moves in the NFT and bitcoin spaces as well as his acquisition of his former recording home Death Row Records and partnership with INDOxyz Coffee. Snoop and Master P also secured a deal for Snoop's Broadus Foods where he launched his own brand of cereal in conjunction with Post. Master P spoke on the historic deal on IG.

"We are talking about diversity and changing the game and I think it's incredible," he posted. "We wanna make sure that we are able to put minority and African American products inside of these major grocery stores, and help open the door for other African American owned products and brands. We are building generational wealth and economic empowerment."

The company has three new flavors hitting grocery store shelves nationwide in June of 2023: Fruity Hoopz, Cinnamon Toasteez, and Frosted Drizzlers. The cereal brand character is Captain Ace, aka The Kobe of Cereal.

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