In June of 2021, Snoop Dogg joined Def Jam Recordings as an executive and strategic consultant. This Monday (September 27), Snoop Dogg announced his upcoming 19th studio album and the release of a Def Jam Kids’ recording during an interview on The Tonight Show Starring Jimmy Fallon.

Snoop confirmed that he is preparing to release the forthcoming project, titled Algorithm, which will be released in November and features “a lot of big-name acts and some new ones.”  This will be Snoop Dogg’s second studio album of the year after April’s From Tha Streets 2 Tha Suites.   

Snoop Dogg spoke about his executive position at Def Jam, announcing a children’s album before the end of the year as well. 

“I was a fan of Def Jam Records as a kid,” he said. “And knowing the talent that they have over there and the opportunity that was waiting on me, I wanted to go over there and give a lot of opportunity to the artists over there to get some information, some wisdom, and some guidance from me and then also develop some new acts and give some opportunity.”

“So Def Jam was the perfect place for me,” he continued. “Considering how much I love it and how much it means to hip-hop and how it really needed somebody like me to change the energy of the building. I’m over there for one reason: to get the music back poppin’ and to make the people feel the way they’re supposed to.”

Watch Snoop Dogg’s interview with Jimmy Fallon below.