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Hip-Hop Radio Legends The Awesome 2 Team Up With Local Brewery For Beer Collaboration

Hip-Hop Radio Legends The Awesome 2 Team Up With Local Brewery For Beer Collaboration

Published Thu, April 25, 2024 at 3:15 PM EDT

New Jersey's Montclair Brewery salutes the legendary Awesome 2, and celebrates 50 years of Hip-Hop with Salute, a crisp golden ale available on draught, and in cans. Montclair Brewery’s co-owner and general manager Denise Ford Sawadogo grew up on Hip-Hop and is excited to be part of the collaboration. “I am excited about Hip-Hop turning 50, and I definitely wanted to do something special to celebrate this accomplishment,” she says.

Her husband and co-owner/head brewer, Leo Sawadogo’s earlier career was as a radio host back in his home country in West Africa, and he is also a huge music connoisseur. “I really loved meeting Awesome 2 and learning how they have traveled the world, including to London, and the Ivory Coast to share the hip-hop movement,” he adds.

“When they came to us with the idea of brewing a golden ale for Hip-Hop’s golden anniversary, I couldn’t refuse.” Salute is available in their tap room on draught and cans to go as well as available at select restaurants, bars, and liquor stores in New Jersey & New York.

The Awesome 2 are no strangers to the adult beverage game, as they also partnered with Hackensack Brewing Company in 2022 for the release of AHOOGA, an imperial pilsner crafted and brewed exclusively by Hackensack Brewing. The partnership was a celebration of the Awesome 2, and their 40 years on radio. The duo is based in New Jersey, and have played on 105.9 WHBI since the very emergence of Hip-Hop.

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