Something In The Water launched in 2019 as an annual festival, but the Virginia Beach festival was cancelled in 2020 and 2021 due to Covid 19. The festival was a success with performances by Missy Elliott, Dave Matthews Band, Pusha T, SZA and many others—including a surprise appearance and performance by Jay-Z.
"The festival was meant to bring the community together," Pharrell said. "Ease racial tensions and bring about economic development opportunities."