To commemorate the 50th anniversary of Hip-Hop, NFL Media and Universal Music have announced Football and Flow, a unique crossover content series featuring a trio of Hip-Hop icons showcasing their love of football and their favorite NFL teams.
The three-episode collaboration features Hip-Hop icons Rakim, Hit-Boy and Ludacris recalling their fondest football memories and sharing the roots of their fandom (Rakim with the New York Giants, Hit-Boy with the Los Angeles Rams and Ludacris with the Atlanta Falcons).
The series launches on Friday, Nov. 24 across the NFL App on mobile and connected television, NFL's website, the NFL’s YouTube page and the NFL’s social handles, as well as Universal Music's platforms. Each episode will air on various NFL Network programs, with premieres on “Good Morning Football” on the following dates:
Rakim – Friday, Nov. 24
Hit-Boy – Friday, Dec. 1
Ludacris – Friday, Dec. 8
“Hip-Hop has served as the soundtrack for generations since its inception,” said Shayna Hayes, NFL head of content for entertainment and initiatives. 'Football And Flow' is a true celebration of this cross-pollination of music and sports.”
In a statement Walter Brock, director and co-founder of CrossOvr Media says that Hip-Hop fans and fans of football share a similar passion. "Over the past 50 years, Hip-Hop has evolved into the leading genre globally and is integrated into every aspect of the football experience. Recording artists, football players and fans share the same competitive spirit, hustle and grit necessary to perform on the world’s largest stages and in life.”
Check out the Football And Flow trailer above.