Hip-Hop's 50th celebration marks the debut of a limited-edition bottle designed by Nas in collaboration with Hennessy, one of the culture's favorite adult beverages.

The world's best selling cognac and one of Hip Hop's most named dropped alcoholic beverages announced this week that they are "Recognizing 50 years of Hip-Hop, and as a symbolic toast to the next 50 releasing a Limited Edition V.S bottle designed in partnership with Grammy-Award winning rap legend Nas."

In a press release the company says that they are celebrating Hip-Hop's different flavors styles, rhythms and flows as well as the "Never stop, Never settle energy that embodies everything that both Hennessy and Hip-Hop do."

Nas and Hennessy are scheduled to unveil the collaboration with a never before seen HenNASsy logo at an exclusive digital mapping event on July 20 that will showcase the breadth and depth of Hip-Hop culture. Th celebration will also include the unveiling of the Rep Yours campaign.

"The Rep Yours campaign means representing the innovators who came before and the artists who are up next – celebrating Hip Hop's 50th birthday while also pushing the limits for the next 50 years," according to Hennessy. "Hennessy and Nas have maintained a meaningful relationship transcending generations and cultures for over a decade, solidifying Hennessy's long standing legacy in Hip Hop."

"Hennessy has been an undeniable mainstay in Hip Hop, intricately woven into the fabric of the genre and its global influence for decades," said Jasmin Allen, Senior Vice President, Hennessy USA. "We're proud to honor Hip Hop's 50th anniversary with a pioneer of the art and culture – Hip Hop icon, Nas – as we celebrate the debut of our collaborative Limited-Edition Bottle."

Hennessy's expert mixologists have crafted three unique cocktails, pulling in elements of reminiscent Hip Hop flavors, to celebrate Hip Hop 50:  

• The Big Apple: Hennessy's homage to the birthplace of Hip Hop and inspired by Nas. The fruity notes of Hennessy V.S compliment the cinnamon apple flavors prominent in the Big Apple cocktail.
• HenNASsy Honey: A tribute to Hennessy's partnership with Nas. Hennessy V.S' complexity reacts well with this cocktail, complimenting the sweetness of the honey while balancing the tartness of the lemon juice.
• Incredible Hennessy: A new twist on a classic hip hop cocktail. This well-balanced and refreshing cocktail taps into Hennessy's legacy within Hip Hop and will be immediately recognizable to fans of the brand and the genre.

To round out the festivities, on August 11, Hip Hop's official birth date, Hennessy will be partnering with its Team Hennessy ambassadors across 14 U.S. markets to host unique celebrations in honor of Hip Hop's birthday.