Kendrick Lamar and his longtime collaborator, Dave Free, recently utilized their pgLang imprint to put their stamp on Chanel's "The Button" short film from the label's Spring/Summer 2024 Haute Couture show that is happening tomorrow.

Scored by Lamar, and directed by Free, the black-and-white film features appearances from House ambassadors Margaret Qualley and Anna Mouglalis, along with Naomi Campbell.

“At the invitation of Virginie Viard, Kendrick Lamar and Dave Free meet the world of Chanel Haute Couture for the first time, bringing to life a story about time and transmission,” the Instagram caption begins. “Actress and House ambassador Margaret Qualley plunges us into the tale The Button alongside actress and House ambassador Anna Mouglalis, as well as friend of the House Naomi Campbell.”