Jadakiss announced the formation of his new coffee company Kiss Cafe on his IG page today (10/19). The post features a video of the Yonkers MC with his father and son in a gangster movie-themed commercial complete with dramatic background music and close-ups of the suited threesome enjoying the java, which Jadakiss' son Jaewon says has been in the family for well over four decades.

"This coffee is for all coffee lovers," Jadakiss said in a press release. "No specific age, background or knowledge. Coffee is a universal and personal thing. Everyone enjoys it differently and we are here to help them do that."

Jadakiss shared the news of Kiss Cafe with Rock The Bells back in August. "Look out for Kiss Cafe, one of the best coffees out there," he said.

The first offering from Kiss Cafe is Beijo which means "kiss" in Portuguese. The medium dark roast Arabica blend is available in whole bean or ground on the company's website for $14.99.

"It's all real. No gimmicks," Jaewon said. "It's been in our family for well over 40 years and everything we do here is from the core."

Kiss Cafe follows the Wu-Tang Clan's Ghostface Killah and his Killah Koffee brand which was featured at the Trill Mealz Food Court at this year's Rock The Bells Festival. Ghostface cut the ribbon on his Staten Island shop back in May.