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J. Cole's New Song Came From YouTube: "I Typed in ‘J. Cole Type Beat’..."

J. Cole on How His New Song Came From a YouTube Beat: "I Typed in ‘J. Cole Type Beat’ — Yours Was the First I Saw"

Published Thu, January 19, 2023 at 9:26 AM EST

J. Cole was searching for some inspiration, decided to search for his name on YouTube, and wrote a song to the first beat that popped up. The new song, "Procrastination (Broke)" is produced by Bvtman, and like so many things Cole touches, comes with a message that puts his art into perspective.

“It’s a million artists out there right now just like me, hungry and searching every day for something to spark a word, a melody, a hook, a verse, a punchline, a way to vent, or a way to cut through,” Cole told Bvtman in a text explaining why he decided to go ahead and release the song. “On a day when I couldn’t find much motivation, I was looking for anything to inspire me. Out of curiosity, I typed in ‘J. Cole type beat’ into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this. This is some s— that would normally stay in the vault, but I don’t want to hold onto the music like that no more. This is for you and whoever else need to hear it. God bless bro and keep doing what you do!”

Over a slow-rolling track, laced with a liquid bass line, J. Cole taps into the way procrastination affects him now that he's in a different phase of his life, and is no longer the same hungry kid with something to prove. It's an introspective verse that's Andre 3000-esque in its deliberate questioning, and poking at himself, as he attempts to find a suitable answer to his conundrum, which he does by the end of the verse.

"Uh, how do you tap into hunger/When you don't gotta wonder/'Bout when your next meal is comin' from?/Maybe you feel my conundrum
Or maybe the real is I’m so, um/Far removed from the struggles of everyday folks/My shit just ain't never gon' hit like it hit/When a nigga was a lil' more closer to broke (Broke)/Uh, but fuck it, the challenge be havin' me stoked/Throw in the towel? Man, you gotta be jokin'," he rhymes.

Take a listen to the track above.

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