Following the revival of his classic Gangsta Grillz series in 2021 with Tyler, The Creator's gem Call Me If You Get Lost, things have been moving upward, fast for DJ Drama. Not only did his label imprint Generation Now (co-owned with Don Cannon and Leighton “Lake” Morrison) extend its partnership with Atlantic Records, Drama now has two Gangsta Grillz in the top 10 of the Billboard 200.
Youngboy Never Broke Again’s Ma’ I Got a Family and Jeezy’s Snofall— are new entries in the top 10, at No. 7 and No. 9, according to Billboard.
I"’ve had conversations recently just about like [being] the hottest I’ve ever been in my career," he said in a recent interview with Billboard. "You know, just in the thought of barbershop talk. People are like, “Nah, when you did Dedication 2, you were on fire in the streets.” “’06-’07, this time. For me, to be where I’m at right now in 2022 off the legacy that I built and off the history of what I accomplished within the culture, to stand on all that and to be where I’m at… One of my earliest goals for when I first kind of felt like I got on, my main point was always like, “Okay, you got here. How do you stay here? How do you stay relevant?” So to be in a space where 22 years later after creating Gangsta Grillz, 30 years later after DJing as a hobby to two albums in the top 10. Or even after going from a mixtape DJ to an A&R to an executive and doubling back. It’s a very surreal time for me."