Diddy says he has a new album set to arrive in early 2023, and with the announcement, has dropped a new single with PARTYNEXTDOOR, “Sex in the Porsche." The single follows "Gotta Move On" featuring Bryson Tiller, which dropped earlier this year and topped Billboard's Adult R&B Airplay Chart.

Diddy's new project will arrive via his new Love Records imprint in partnership with Motown Records, which aims to create "timeless R&B music with the next generation of artists and producers,” per an interview with REVOLT in May.

"I feel like R&B was abandoned and it's a part of our African-American culture," he told Vanity Fair of his motivation for launching the label. "I'm not signing any artist. I'm doing 50-50 partnerships with pure transparency because when you know better you do better. The new label lets us own the genre because right now, we don't own Hip-Hop. We have a chance to and I'm going to make sure that we own R&B."