Curtis "50 Cent" Jackson III performs during the Celia Cruz x Skott Marsi NFT Launch at ITG Miami on June 03, 2021 in Miami, Florida.
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50 Cent's Sire Spirits Inks Partnership With the Houston Texans

50 Cent's Sire Spirits Inks Partnership With the Houston Texans

Published Wed, August 17, 2022 at 5:30 PM EDT

50 Cent's Sire Spirit has inked a deal with the NFL’s Houston Texans—the brand's Branson Cognac and Le Chemin du Roi Champagne drinks will be the franchise’s official cognac and champagne.

Two bars inside the team’s home arena, the NRG Stadium, will offer the brands to fans in attendance. Sire Spirits will also offer special sampling events at the club level, while cocktails will be available in the suites.

“Last season, I had the opportunity to enjoy several home games, meet Texans fans, spend time with the McNair family and share with them some of the work I’ve been doing within the Houston community,” 50 said in a statement. “When the opportunity to partner with the team at this level arose, I was excited to do it.”

Texans' president Greg Grissom said the organization is excited about the partnership. “We are thrilled to partner with Curtis and his team to offer Sire Spirits to our fans on game days. We share a common goal of giving back to the city we call home, so bringing Curtis on board to present our 50/50 Jackpot on game days was a natural fit. We look forward to the great work we will do together through this partnership.”

On Instagram, 50 announced his partnership with the Texans will extend further, through his G-Unity Foundation. “The Texans’ 50/50 Jackpot will now be presented by my G-Unity Foundation, which empowers children and youth in America’s cities to develop confidence, strength and skills to win in life," he wrote.

Earlier this summer, 50 announced a similar deal between Sire Spirits the Sacramento Kings to become their official premium champagne partner. That partnership also included his charity organization, the G-Unity Foundation.

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