ABOUT OUR PARTNERSHIP

Mental health is a WE thing. It’s a universal problem that extends far beyond those who are suffering physically and emotionally — impacting everyone — including their families, friends, and their communities at large. Now is the time for a considered and impactful approach to promote awareness and to highlight that meaningful change comes from harnessing the power of both culture and technology. Using that spirit as our guiding force, Rock The Bells and Salesforce.org are partnering to remix the standard playbook for combatting mental health challenges. Using prominent Hip-Hop cultural themes like authenticity, self-awareness, self-deprecation, and vulnerability — mixed with Salesforce.org’s power to use technology to help solve some of the world’s biggest problems — the result is a forward-thinking approach that acknowledges that change comes from a blend of the past, present, and future