Since the 1980s, Hip-Hop has been a fixture in advertising. When it comes to rappers-as-pitchmen, there have been moments both cringeworthy and undeniably cool. Travis Scott and Saweetie have made forays into endorsement territory, with specialized McDonald's Happy Meals. But these fast food partnerships are far from the first case of Madison Avenue tapping rappers to sell merch. Over the years, we've seen everyone from Sprite to St. Ides have major Hip-Hop names in ads rhyming about obeying your thirst or making a run for the border.
Here are some of the coolest classic Hip-Hop commercials (and some are just too funny not to love).