On Thursday (September 30), BET and LL COOL J announced the new Rock The Bells Cultural Influence Award to be presented at the 2021 BET Hip-Hop Awards. The award honors the massive cultural impact of hip-hop artists and the power they have to transform mainstream popular culture. The award bridges that gap between classic hip-hop lovers and today’s rap trailblazers.
Rock the Bells founder and hip-hop legend LL COOL J will present the first Rock The Bells Cultural Influence Award to Los Angeles emcee and hip-hop trendsetter Tyler, the Creator for his innovative contributions to the culture with over a decade dedicated to hip-hop music.
“I am proud to honor Tyler, The Creator, with the first-ever Rock The Bells cultural influence award, which celebrates an artist who continues to break down the conventional boundaries of hip hop culture,” LL Cool J said in a statement.
