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Tyler The Creator

Tyler, the Creator Says Virgil Abloh Helped Him Launch His Golf Le Fleur Brand

Tyler, the Creator Says Virgil Abloh Helped Him Launch His Golf Le Fleur Brand

In a recent interview with Fast Company Tyler, the Creator speaks on his latest album Call Me if You Get Lost, his new luxury lifestyle brand Golf Le Fleur, and his journey from angsty Los Angeles rapper to a modern-day renaissance man.

While on the topic of venturing into the fashion world, Tyler was asked about his relationship with the late luxury street-wear designer Virgil Abloh. Tyler admitted Abloh was a great help in the early stages of launching his Golf Le Fleur brand. 

“He was always super nice,” Tyler explained. “Time go on, we just started to get a cool relationship. Then he got the Louis Vuitton thing, and I was so hyped. I was like, ‘Oh, he went there. A guy that looks like me did that, fire!’” 

“In 2019, was when I decided I was going to do this Le Fleur thing. Who really pushed me to do it was my boy Dev Hynes, Solange, and Virgil,” he continued. He explains he called Virgil for advice, in which Abloh quickly stepped up to the opportunity. 

“He was like, ‘Oh, what do you need? Here, give me a week.” Tyler recalls. “He put me in contact with people in Italy, and here and there, emails, calls, Facetimes with people I don’t know, introducing me. This was the week I was going to say, ‘Virgil, what you helped me with, what you got me started with, what your helping hand did, I finally get to show you what you did.” 

Tyler, the Creator is one of the many black creatives in the hip-hop world that Abloh lent a helping hand during the creative process. Abloh has had public working relationships with Kanye West, A$AP Rocky, Drake, and many more, making him one of hip-hop's most important and most inspiring visionaries of all time.

Check out the entire video with Tyler, the Creator, and Fast Company below. 


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