There must be something in the air. First, it was Melle' Mel's "White Lines" being used in the over-the-top trailer for Cocaine Bear. Now, we have the latest Transformers film, Rise of the Beasts, being enhanced by The Notorious B.I.G.'s "Juicy."
As one expects, the trailer shows the struggle between good and evil, man versus machine, and how "Juicy" still slaps all these years later. The film's director, Steven Caple Jr (who directed Creed II) explained why the song works in the context of the film.
“The movie takes place in the '90s when the album Ready Or Die was released, so that’s why [Juicy] was the perfect record to choose. His voice and what he meant in that era and time captures much of what we’re doing in the film."
In May of this year, "Juicy" was certified 6x platinum by the Recording Industry of America after it was first released as a single in 1994. The timing of the trailer coincides with other notable examples of how The King of New York remains popular culture royalty after his untimely death.
He will be resurrected as a “true-to-life, hyperrealistic” avatar as part of a virtual-reality concert to commemorate the 25th anniversary of his passing. “The Notorious B.I.G. Sky’s The Limit: A VR Concert Experience” will be streamed exclusively on Meta’s VR and Facebook platforms on December 16, and will be done in coordination with his estate.
Transformers: Rise of the Beasts hits theaters June 9.