Snoop Dogg has teamed up with Happy Co. to drop a treat fro the summer, Dr. Bombay Ice Cream, named after Snoop’s NFT character. The ice cream launched today (July 24) in 3,500 Walmart stores.
“Ice cream is more than just a snack to me; it’s a way to chill, relax, and get happy. That’s exactly what I want Dr. Bombay Ice Cream to do—bring a smile to your face and ease your mind,” Snoop said in a press releae. “I’ve poured my heart and soul into perfecting these first seven flavors, and I can’t wait for my fans and the world to experience what I’ve created. Fans will also notice my sidekick Dr. Bombay is the name, face and persona of the brand. That’s because he’s like a son to me and you always wants your kids to be more successful than you are, that’s my goal in building a lifestyle brand — starting with ice cream.”
The ice cream features seven flavors including Bonus Track Brownie, Cocoa Cream Cookie Dream and Iced Out Orange Cream and retails for $4.98 at Walmart, per Billboard. In other Snoop news, he's set to release a cookbook with E-40, Snoop Dogg Presents Goon With the Spoon. The cookbook is due out November 14 and will be released via Chronicle Books.