Snoop Dogg is guiding the Death Row brand into the cannabis industry. The Doggfather, who became owner of Death Row Records this year, is helming a push into the ever-expanding cannabis world; it was announced on Thursday (December 29) that the label is launching its very own weed brand, Death Row Cannabis.
A brief animated video was shared on Death Row's official Instagram, showcasing the company’s logo and upcoming product line. The label’s iconic electric chair logo is now branded with the prisoner holding a joint. And the short teaser also featured music by DJ Battlecat. .It explains that the product line is “coming soon.”