Snoop Dogg attends his "Algorithm" Listening Session on October 26, 2021 in New York City.
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Snoop Dogg Launches Death Row Cannabis

Snoop Dogg Is Launching Death Row Cannabis

Published Fri, December 30, 2022 at 11:00 AM EST

Snoop Dogg is guiding the Death Row brand into the cannabis industry. The Doggfather, who became owner of Death Row Records this year, is helming a push into the ever-expanding cannabis world; it was announced on Thursday (December 29) that the label is launching its very own weed brand, Death Row Cannabis.

A brief animated video was shared on Death Row's official Instagram, showcasing the company’s logo and upcoming product line. The label’s iconic electric chair logo is now branded with the prisoner holding a joint. And the short teaser also featured music by DJ Battlecat. .It explains that the product line is “coming soon.”

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How soon? Death Row Cannabis is set to make its debut in stores next week.

According to Okayplayer, the product is being curated by AK, a “West Coast legacy cultivator and industry insider best known for RS11, Studio 54, and Shirazi strains from exotic cannabis breeder DEO." Cookies, the weed company founded by the Bay Area's own Berner, will initially carry Death Row Cannabis in select stores across California.

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