DETROIT, MICHIGAN - AUGUST 18: DJ Jazzy Jeff performs at Little Caesars Arena on August 18, 2023 in Detroit, Michigan. (Photo by Scott Legato/Getty Images)
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Serato Honors The DJ In Its New Hip-Hop 50 Social Media Campaign With DJ Jazzy Jeff, DJ Scratch, And More

Serato Honors The DJ In Its New Hip-Hop 50 Social Media Campaign With DJ Jazzy Jeff, DJ Scratch, And More

Published Tue, October 3, 2023 at 11:40 AM EDT

Iconic audio software company Serato recently launched a campaign in celebration of the 50th Anniversary of Hip-Hop, honoring the contributions that the DJ made to the culture.

To amplify the social campaign, Serato has teamed up with some of Hip-Hop's most iconic DJs, including Philly's DJ Jazzy Jeff, DJ Scratch, Grand Wizzard Theodore, DJ Jazzy Jay, Grandmixer DXT, Cocoa Chanelle, and more. DJs of all genres and levels of experience are encouraged to join Serato in paying homage to the DJ by posting their routines on Instagram with the hashtags #thankyoudjs and #serato, along with custom Hip-Hop 50th anniversary badges, stickers, and filters.

In addition to paying homage to Hip-Hop's iconic DJs, Serato has launched the Hip-Hop 50 campaign in an effort elevate the next generation of DJs. Serato has championed the DJ since the company's 1999 founding. The brand's first-ever product, Pitch 'n Time, revolutionized the way that DJs and producers work with audio, through time-stretching and pitch-shifting technology.

Soon after, Serato changed the game for DJs by releasing Serato Scratch Live. The brand also ushered in a new era of DJing with Stems, allowing DJs to isolate, separate and manipulate source audio into four stems. Most recently, Serato released Sample 2.0, the first VST plugin to combine powerful sampling and stem separation in one premium package.

Check out Jazzy Jeff's Serato Hip-Hop 50 routine above.

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