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Rock The Bells Hosts Madison Square Boys & Girls Club Panel and Mural

Rock The Bells, Coca-Cola Team Up for Madison Square Boys & Girls Club Panel and Mural

Rock The Bells, The Coca-Cola Company and Boys & Girls Club of America brought a unique experience to the Bronx with the immersive panel discussion GREAT FUTURES OF TODAY. With support from Rock the Bells, TCCC presented Madison Square Boys & Girls Club a chance to learn from experiences of fellow Bronx natives; via a workforce panel discussion with notable figures from across the spectrum of  education, entertainment and politics. 

In addition to a personalized panel session for Club youth, a Bronx muralist Andre Trenier completed a mural along the side of the Club building depicting distinguished panelists, a visual of ongoing inspiration and motivation to current and future Club kids, as well as fellow community members.

And we welcomed an illustrious and accomplished group of individuals as part of the panel, including: DJ and Photographer D-Nice, multi-platinum music producer Amadeus, Hip-Hop legend and pioneer Grandmaster Flash, and The Bronx Is Reading founder Saraciea J. Fennell. The discussion was hosted by casting director and iconic NY DJ, Tuffy Questell.

There’s not a place that you can go or a profession you can be in that’s not impacted by Hip-Hop culture.”

- RTB President James Cuthbert

“It could be in music," Cuthbert added. "But it could also be as a lawyer, it could be as a doctor, it could be as an investor or it could be as an entrepreneur. You could do anything and be tangential and really close to a passion point in Hip-Hop culture.”

Addressing America’s employment concerns and workforce issues is a complex task, and the Boys & Girls Clubs of America and Rock the Bells strategically partnering can only help increase youth access to information, education and exploration. For kids and teens, career options and work experiences  in local Clubs is invaluable.

The session was recorded and hosted on Boys & Girls Clubs of America’s digital learning platform, MyFuture, engaging Club youth across the country in the discussion.

Rock The Bells is committed to maintaining Hip-Hop as a culture rooted in the creative wellspring of community. Since the brand’s inception, we’ve been adamant about never forgetting why this artform exists and what it provides for the people. What better place to partner with BGC than in the borough that birthed a movement?

Great futures start here,” said Madison Square Boys & Girls Club director of operations, Antonio Fort, Jr. “That is the Boys & Girls Club slogan we really do mean that.” Frank Sanchez of Boys & Girls Club of America added: “Hip-Hop was telling stories 30 and 40 years ago, this mural will inspire young people to aspire to be great themselves.” 

Hip-Hop began as a way for young people to express themselves, as a source for camaraderie and community. The ethos of “love, peace, unity and having fun” isn’t unlike what the Boys and Girls Club of America is built on. Providing a space to grow leaders, sharpen perspectives and amplify voices, that is an ethos that we all can proudly stand on.


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