“Over the years, fans have used Cheetos as inspiration for so many different things – from fashion to beauty to culinary and more,” said Jessica Spaulding, senior director of marketing, Frito-Lay North America. “Now, we’re excited to see how Cheetle – the orange dust that our fans wear proudly on their fingertips – is brought to life at Art Basel through the incredibly talented Lefty Out There’s artwork.”
The event will take place on Saturday, December 4, 2021, on the iconic SeaFair megayacht docked at Bayfront Park in Downtown Miami. Fans will enjoy DJ sets from Just Blaze, DJ Millie, DJ Stevo, C-Stylez, and others.
After sunset, the SeaFair will take sail for an invite-only experience around Miami harbor with Cheetos-inspired cuisine, cocktails, and a live performance from Kassh Paige.