New additions to the already stacked lineup for the Rock The Bells Festival were just announced — including a much anticipated performance from Rock The Bells founder and Hip-Hop legend LL COOL J featuring DJ Z-Trip, and a one-of-a-kind performance from one of Hip-Hop's most influential collectives of all-time, The Native Tongues.
One of the most revered crews in music, The Native Tongues' influence is undeniable — from Kendrick Lamar and J.Cole, to OutKast and Little Brother, The Native Tongues' musical and creative impact still resonates loudly today. Their anticipated celebration will feature performances from Queen Latifah, De La Soul, Jungle Brothers, Monie Love, and Black Sheep.
“We are thrilled to have the Native Tongues collective grace the stage at Rock The Bells Festival along with Brand Nubian and Lost Boyz,” said James Cuthbert, President of Rock The Bells. “Their music has had a profound impact on the culture for decades, and their reunion promises a historic moment for Hip-Hop fans that you wouldn’t want to miss. It’s an honor for our Festival to host these icons and provide a platform for these special performances.”
LL COOL J, Founder and CEO of Rock The Bells, has also highlighted the cultural significance of the event, emphasizing its role in unifying the icons of Hip-Hop and paying tribute to the culture that reshaped the music landscape.
New additions to the lineup include LL COOL J feat. DJ Z-Trip, Jungle Brothers, Black Sheep, Brand Nubian, and Lost Boyz. They will join already announced artists including Queen Latifah, Monie Love, Ludacris, De La Soul, Slick Rick, Rakim, Salt-N-Pepa, Yo-Yo, Redman + Method Man, Roxanne Shanté, Big Daddy Kane, MC Lyte, MC Sha-Rock, Boot Camp Clik, Swizz Beatz with special guests, and Cold Crush Brothers, with more to be announced.
During the festival, attendees can also visit the Walmart Makers Studio, a unique pop-up experience where visitors will be inspired by emerging Black makers, collaborators and influencers who are shaping Hip-Hop culture. In addition, during the Rock The Bells Festival, P&G brands pay homage to the Kings and Queens of Hip-Hop by curating a VIP experience where individuality and pride in self are celebrated. Head & Shoulders, Old Spice, King C. Gillette, Next of Us (NOU), and My Black Is Beautiful Hair Care are just a few of the P&G brands activating inside the Kings & Queens Day Spa. Guests will be invited in to enjoy product demonstrations, touch-ups, samples, and photo opportunities.
The 2023 Rock The Bells Festival will kick off a week of live events, activations, and programming in honor of Hip-Hop's 50th anniversary. The festival will be held at Forest Hills Stadium in Queens, NY, on Saturday, August 5, 2023. Grab tickets here.