Veteran producer Self Service, who has worked with DMX, JAY-Z, Fat Joe, Nas, and more, has recently joined Math Hoffa’s My Expert Opinion for an episode where he calls out the unethical business practices of Murda Inc co-founder Irv Gotti.
The producer claimed Gotti took half of his publishing and gave himself production credits for DMX’s 1999 track “What’s My Name,” despite not contributing anything to the record. The track served as the single for X’s 1999 album …And Then There was X, which peaked at No. 67 on the Billboard Hot 100.
“Irv took credit for the ‘What’s My Name’ record. He didn’t do nothing on that beat,” Self said, before accusing other big-name producers of doing the same. “Puff did it, Irv did it and Jermaine Dupri — n-ggas with them names, they were getting beats from other n-ggas. Dre did it.”
Self said he was willing to give the Murder Inc. CEO a smaller percentage because he did eventually bring the beat to DMX for him to record over.
“50 percent goes to the writer and 50 goes to the writer of the music, and he took 25,” Self continued. “He didn’t do nothing to the beat. I’ll make that beat right now. He been getting 25 percent of my publishing for that record, and that was 20 years ago. He gets the same shit that I get for nothing.
“I would’ve gave him something because the opportunity was through him, but you still gotta ask me. Don’t just initiate it because you the A&R… I never was in the studio when [DMX] did the record… I never had a relationship with X.”
Meanwhile, a user in the video’s comment section called bullshit, claiming Self practiced the same grimey business tactics as Irv Gotti on other records.
“Self did that same shit to me in 1998,” he wrote regarding a beat that eventually got into Onyx’s hands. “I was an up-and-coming hungry producer that was relatively unknown.. He proposed to me that he would sell my beat as his own.. Give me a musician's credit.. And instead of me getting minimal money Coming in as a new producer in the game He would get 10 times more for the beat And give me twice as much as I would’ve gotten on my own!”
What do you think about Self Service’s comments on Irv Gott’s business practices? Should Gotti pay up? Stay tuned for more on this and other hip-hop news.