Master P and Snoop Dogg have signed a distribution deal for Snoop Cereal and Broadus Foods. Master P announced the partnership earlier this week on IG via a video message filmed inside of Post Foods.
"At Post, we are excited super excited to partner with P, Snoop and Broadus Foods" said "TD," a Post representative. "We are changing the game for our communities, and we are excited to be a part of it."
Master P echoed the words of the Post rep. "We are talking about diversity and changing the game and I think it's incredible," he said. "We wanna make sure that we are able to put minority and African American products inside of these major grocery stores, and help open the door for other African American owned products and brands. We are building generational wealth and economic empowerment."
The company has three new flavors hitting grocery store shelves nationwide in June of 2023: Fruity Hoopz, Cinnamon Toasteez, and Frosted Drizzlers. The cereal brand character is Captain Ace, aka The Kobe of Cereal.
"Dr. Martin Luther King Jr. made sacrifices to create opportunities that many of us can benefit from today," P said in a press release. We are dream chasers because of him."