Ludacris has linked with Google for the company's third annual Black-Owned Friday, an initiative that was launched in 2020 to support Black-owned businesses.
In support of the event, Ludacris released a new single and interactive video "Buying All Black" featuring Flo Milli and PJ. In the interactive video, Ludacris "gamifies" the Google search process and transports to various locations to show the scope and range of Black businesses.
“As a business owner I am so passionate about supporting Black entrepreneurs and really wanted to celebrate the impact they make on their communities," Ludacris said in a statement. "We’re showing people how to search on Google for Black-owned businesses, and reinforcing that we all have a choice when we search for businesses to support and shop our values.”
Check out the video above.