Whenever J. Cole gets on a feature, good things happen. So is the case with his latest pop-up with Atlanta rapper Lil Yachty on "The Secret Recipe."
The video is simple, with both Cole and Yachty sitting in a theater – Yachty delivers his verse sitting down on stage while J. Cole offers his from the theater stands. The sparse video is the perfect backdrop for you to pay attention to the verses, which is exactly what Cole makes you do, as soon as he opens his verse with, "Cole and Yachty, comin' for they respect, come and pay your debt/Just like a travel pillow, we at your neck for the way you slept."
From there it's all up, with Cole growing more and more animated as he stomps on activist frauds, corny press, money-grabbers, and folks who are just generally inauthentic.
"My greatest flex is that I made a milli', feel like I'm Bangladesh/I hate the press, refusin' interviews whenever they request /Niggas fake-progressive and woke, I started sayin' less/ I had to stop it, peeped how they profit off of racial stress/Some activists got so rich, they prolly wish we stay oppressed..."
And then: "Studio steppers movin' extra on songs, fakin' rep / Only breakin' bad in the lab, thought y'all was makin' meth / Niggas makin' threats and I laugh, that's 'cause you ain't a threat / Don't ask how I feel 'bout no rappers, shit, they okay, I guess / Incomin' call, press the button, the one that say accept / He FaceTime to ask for a feature and saw the face of death / I'm on your song, your streams goin' up, not quite the Drake effect..."