E-40's Earl Stevens Chardonnay is Hoda and Jenna approved. The popular hosts of the Today Show's Hodda & Jenna did a segment where they taste-tested great holiday wines, and the Hip-Hop legend's chardonnay received an enthusiastic thumbs up. The Vallejo mogul shared the news on IG, captioning the post, "Hold up this just happened!"
The rap vet's chardonnay was described as "creamy," "easy," and "party-friendly."
“I’m 33 years in, and no brands ever came to me asking if I wanted my own liquor as far as owning it,” E-40 told Billboard about his wine journey last year. “I’m glad that hasn’t happened — and it’s OK because I’m used to it. I was used to it from having to get it on my own in the independent rap game, where I had to figure things out. I’ve always been used to that, because I’m the oldest of four — you have to go out and get yours. I’m just doing the same thing with my wine and spirits company.”
He explained the reasoning behind his wine selections. "With the Earl Stevens Selections, I have my still and sparkling wines, which are the Function Red Blend, Sweet Red, Chardonnay, Mangoscato, Moscato and Tropiscato," he said. "I recently put out four more sparkling wines, with Cotton Candy, Cali-Mocho Red Wine and Cola, Watermelon and Mango Peach. I also have my Prosecco and Prosecco Rose sourced from Veneto, Italy. My fanbase is versatile. It’s a variety, and it’s all walks of life — not just the urban community, but the suburbs and everywhere else and in-between. So there has to be a different selection for people to choose from."
Check out his varied wine selection here.