Steffens' post caught the attention of Flavor Flav, who agreed to be the official hype man for the team. "Yo, I’m going to be the biggest hype man that they ever had in their life,” Flav told the Associated Press. “I’m going to be bigger than any cheerleader that they had in their life. I’m going to cheer this team on, and I’m going to cheer this team into winning a gold medal.” Snoop Dogg's position as a commentator at the games is sponsored by NBC and part of the network's desire to boost ratings for the games.
According to an NBC Sports release, "Beginning with the opening ceremony, the five-day total audience delivery average was 34 million viewers, combining daytime and prime time coverage, up 79% from the 2021 Tokyo Olympics." Executives with Comcast’s NBCUniversal ,the television and streaming broadcaster of the Games in the United States have been touting the success of their production, but also of the celebrities and personalities employed as part of the coverage, namely Snoop Dogg.