Fat Joe has been named the first Streetball commissioner for ClashTV, a new livestreaming digital platform, Hip-Hop Wired reports.

In addition to overseeing the platform’s coverage of the sport, the outspoken Bronx native also joined ClashTV’s board and has an ownership stake in ClashTV.

“I’m proud to team up with ClashTV and establish a new era of Streetball. The ClashTV team truly understands the cultural and community impact of Streetball, so I’m looking forward to helping them elevate the game and bring athletes, creators and fans together in an innovative and meaningful way,” Fat Joe said in a statement.

Since launching, the company partnered with AND1, and has forged partnerships with Alpha Metaverse Technologies Inc., creating and promoting summer basketball content. It was also instrumental in the celebration of the 50th anniversary of the Drew League in Los Angeles.

“Clash is with the culture. Joe is a superstar in the culture, and a lifelong Streetball fan," ClashTV CEO Jonathan Anastas said in a statement. "Together, we are going to unite the basketball leagues of America. In our mission to own the category of Streetball, there is no one more suited for this role than Fat Joe. What first bubbled up from the courts of New York City has become a worldwide movement. Joe’s expertise at leveraging media to grow the culture is legendary and we look forward to his contributions to ClashTV.”